Hi, I'm Ale
UX designer at Cargill currently crafting products for trading and analytics businesses.
UX designer at Cargill currently crafting products for trading and analytics businesses.
ABOUT
With 10+ years of experience in Product Design, UX/UI, Art Direction and Graphic Design
I can enhance your product vision and strengthen your digital strategies. Based in Geneva, I provide my services on site or remotely.
I can enhance your product vision and strengthen your digital strategies. Based in Geneva, I provide my services on site or remotely.
PROJECTS CLIENTS COFFEES (PY) LUNCH RUNS (PY)
100+ 8+ 825+ 112+
"She always came with big ideas
and with the ability to execute
on them"
and with the ability to execute
on them"
HOW I LIKE TO WORK
01
RESEARCH
Expanding the knowledge, understanding the why.
Just as I check the weather before a hike, I dive into understanding the user needs as well as business needs. This involves actively listening to people stories with empathy, observing patterns and behaviours and uncovering unmet needs.
Expanding the knowledge, understanding the why.
Just as I check the weather before a hike, I dive into understanding the user needs as well as business needs. This involves actively listening to people stories with empathy, observing patterns and behaviours and uncovering unmet needs.
USER INTERVIEWS - RESEARCH - PERSONA - HMW - USER JOURNEY - COMPETITIVE ANALYSIS
02
SCOPE
Defining the scope, setting the goal.
Research helps choose a path within the available resources. Alignment between business stakeholders, technical teams and user needs is needed to ensure a successful project delivery.
PLANNING - USER FLOWS - ARCHITECTURE - RESOURCE SOURCING
Defining the scope, setting the goal.
Research helps choose a path within the available resources. Alignment between business stakeholders, technical teams and user needs is needed to ensure a successful project delivery.
PLANNING - USER FLOWS - ARCHITECTURE - RESOURCE SOURCING
03
CONCEPT
Design multiple solutions, explore options.
I explore ideas and iterate on multiple solutions to a single problem. Ideas are brought to life, hypotheses are tested collectively with the team and a single direction is chosen.
FLOWS - ARCHITECTURE - WIREFRAMES - CONCEPT - POC - LOW FIDELITY PROTOTYPES
Design multiple solutions, explore options.
I explore ideas and iterate on multiple solutions to a single problem. Ideas are brought to life, hypotheses are tested collectively with the team and a single direction is chosen.
FLOWS - ARCHITECTURE - WIREFRAMES - CONCEPT - POC - LOW FIDELITY PROTOTYPES
04
DIRECTION
Understand constraints, choose a single direction.
A a well-executed prototype captivates the minds of stakeholders, collaborators, and users alike. A tangible representation of what a product could be allows others to see, touch, and interact with the vision that so far has been growing in isolation.
Understand constraints, choose a single direction.
A a well-executed prototype captivates the minds of stakeholders, collaborators, and users alike. A tangible representation of what a product could be allows others to see, touch, and interact with the vision that so far has been growing in isolation.
HIGH FIDELITY PROTOTYPE - PRODUCT VISION - ESTIMATION - TECH CONSTRAINTS - USER TESTING - PLANNING - INTERFACE - IDEATION
05
BUILD
Develop the solution, leverage the right tools.
In this phase I share my prototypes with the developers, making sure the product is implemented as per design.
Develop the solution, leverage the right tools.
In this phase I share my prototypes with the developers, making sure the product is implemented as per design.
CODE - DEVELOP - MVP - RELEASE MANAGEMENT - AUTOMATION
06
TEST
Evaluating the product, reiterating on the delivery.
While the developers are coding, I spend my time documenting the features and preparing testing sessions and tutorials for the tool.
Evaluating the product, reiterating on the delivery.
While the developers are coding, I spend my time documenting the features and preparing testing sessions and tutorials for the tool.
PRODUCT TESTING - DOCUMENT - LEARNING SESSIONS - TUTORIALS - UX/UI TESTING - BUG FIXING - HOTFIX PLANNING - REITERATION - TUTORIALS
